Empowering Women in Cricket: PUMA’s Revolutionary Ladies’ Night Campaign

Adding to the excitement, a formidable group of influential women including Bollywood superstar Kareena Kapoor Khan, Olympic medalist MC Mary Kom, designer Masaba Gupta, entrepreneur Vineeta Singh, and journalist Faye D’Souza have united to spread awareness about women’s cricket for the cause of the WPL.

Kareena Kapoor Khan
Kareena Kapoor Khan

Adding to the excitement, a formidable group of influential women including Bollywood superstar Kareena Kapoor Khan, Olympic medalist MC Mary Kom, designer Masaba Gupta, entrepreneur Vineeta Singh, and journalist Faye D’Souza have united to spread awareness about women’s cricket for the cause of the WPL.

Through a captivating video shared across Instagram and the X handles of the global sports brand ‘PUMA’, they have passionately emphasized the hashtag that cricket is indeed everyone’s game. Their collective support serves as a powerful call to action, inviting fans from all over the nation and partake in what promises to be the most electrifying ladies’ night in cricket.

The post portrays the message for female cricket fans, urging them to support women’s cricket with the same enthusiasm as they do for men’s cricket. The post highlights a statistic that only 18% of women who watch men’s cricket also watch women’s matches. It further calls for unity among women to alter this graph. The ultimate motive is empowering and urging women to watch women’s crickets.

With WPL 2024 going on, the influencers from different fields gather together in the hope of creating a significant shift in the way women’s cricket is celebrated, thus inviting to the Delhi capitals versus Royal Challengers Bangalore match on March 10th at the Arun Jaitley Stadium, Delhi emphasizing it as the biggest ladies’ night ever and create history by celebrating female athletes in a memorable and impactful way. It’s a call to action for women to come together and support their teams with utmost passion and ensure that women’s cricket receives the recognition and praise it deserves.

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The post quotes the message, “Only 18% of the women who watch men’s cricket, watch our women play. Ladies, we need you to come together and change these numbers. It’s time to celebrate our girls like never before. Join us for the biggest ladies’ night ever on Sunday, 10th March at the Arun Jaitley Stadium as the Delhi Capitals take on the Royal Challengers Bangalore. Let’s make it a night to remember.”
#CricketIsEveryonesGame

This revolutionary campaign by PUMA India aims to elevate women’s cricket to new heights. Karthik Balagopalan, Managing Director of PUMA India, expressed the brand’s commitment to promoting an equitable sport, emphasizing the pivotal role of female representation in driving this change.

He stated, “At PUMA, we recognize the transformative power of women’s sports and the urgent need to amplify their visibility, Our campaign seeks to challenge societal norms by encouraging women to actively engage with and support women’s sports. By empowering female athletes and inspiring the next generation, we are paving the way for a more inclusive sporting future.”

The collaboration with leading figures such as Kareena Kapoor Khan, Vineeta Singh, MC Mary Kom, Masaba Gupta, and Faye D’Souza, are lending their voices and influence to amplify the cause. Kareena Kapoor Khan highlights the significance of promoting women’s cricket in India. She mentions, “While cricket holds immense cultural significance in our country, it’s imperative that we shine the spotlight on women’s cricket and elevate its stature. I commend PUMA for spearheading this campaign and urge everyone to join us in driving this much-needed change.”

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The six-time world champion Mary Kom underlines the huge impact of fan support on an athlete’s performance. She further emphasized encouraging more women to engage in sports viewing reflects a broader vision. She commented, “Having support from fans when you’re playing always motivates the athlete to perform better, be it in the ring or on the cricket pitch. Watching sports live also inspires the younger generation and creates a deep sense of community. Encouraging more women to watch the game will not only increase its viewership but also help the growth of the sport. I’m excited to be part of PUMA’s Ladies’ Night and urge everyone to join us in this revolutionary movement.”

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