As women’s cricket prepares to take center stage this autumn, the International Cricket Council (ICC) has announced a transformative global partnership with Google, marking a pivotal chapter for the women’s game.
The collaboration comes at just the right moment, barely a month before the ICC Women’s ODI World Cup 2025 begins, hosted across India and Sri Lanka from September 30 to November 2.
This is the ICC’s first women’s only, global partnership with Google, reinforcing the sport’s growing commercial and cultural footprint. The alliance goes beyond branding; it is designed to reshape how fans engage with women’s cricket, powered by Google’s cutting-edge products and ecosystem, including Android, Google Gemini, Google Pay, and Pixel.
For the ICC, the timing couldn’t be better. Over the next 10 months, women’s cricket will stage its two most prestigious global events: the upcoming ODI World Cup and the ICC Women’s T20 World Cup in England and Wales in 2026. The partnership with Google lays out a vision to sustain momentum between these tournaments, ensuring that the women’s game is not just watched but actively experienced, celebrated, and shared.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said while announcing the tie-up. “By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.”
Fan engagement lies at the heart of this venture. From discovering highlights on Google platforms and receiving personalised match updates via Gemini, to seamless access to tickets and celebrations powered by Google Pay, every layer of the partnership aims to enrich the fan journey. Google’s Pixel devices are also expected to spotlight key moments with never-before-seen depth, weaving technology into the emotions of the sport.
For Google, the collaboration signals a natural extension of its commitment to community, inclusivity, and accessibility. “Cricket has always been about community and shared passion,” said Shekar Khosla, VP Marketing at Google India. “We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology. This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”
The ICC has already taken significant strides toward elevating women’s cricket commercially, with Unilever coming on board earlier this year as its first global women’s partner. The addition of Google as a technology partner adds fresh momentum, setting the stage for unprecedented visibility and outreach.
With India and Sri Lanka set to host the world’s best players in just a month’s time, anticipation for the Women’s World Cup is already surging. Packed stadiums, evolving broadcast strategies, and now Google’s technological integration will ensure that spectators both inside and outside the venues feel connected to every delivery, every boundary, and every victory.
Women’s cricket is no longer on the periphery, it is becoming a global sporting force with its own narratives, fan culture, and commercial pathways. And this partnership between ICC and Google could very well be the accelerator that propels it into the new era of growth and recognition.
As Jay Shah summed it up: “Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.”
(Quotes sourced from ICC Press Release)
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