In a significant move within the realm of cricket broadcasting, Sony Pictures Networks India (SPNI) has secured the television and digital rights to broadcast all men’s and women’s cricket matches based in New Zealand into India and associated territories. The exclusive agreement spans over the next seven years, commencing from May 1, 2024, and extending through April 30, 2031.
This comprehensive deal encompasses a wide array of cricketing events, including India’s tours of New Zealand during the 2026-27 and 2030-31 summers. Additionally, it covers all bilateral Test matches, One Day Internationals (ODIs), and Twenty20 Internationals (T20Is) played in New Zealand throughout the stipulated period.
Cricket enthusiasts in India can now catch the thrill of these matches on SPNI’s (Sony Pictures Networks India) diverse sports channels, along with the convenience of streaming through SonyLIV, the network’s digital platform. This acquisition bolsters SPNI’s position as a premier destination for cricket coverage in the Indian subcontinent.
Notably, SPNI’s digital rights in India will be co-exclusive with Prime Video for the initial seasons of 2024-25 and 2025-26, enhancing the accessibility of these matches across various platforms.
While the precise value of the deal remains undisclosed, industry insiders estimate its worth to be around $100 million, underlining the substantial investment made by SPNI to secure these rights. This strategic move underscores the network’s commitment to providing unparalleled sports entertainment to viewers across India.
This agreement marks a significant milestone in the broadcasting landscape, promising cricket enthusiasts unparalleled access to top-tier cricketing action from the captivating stadiums of New Zealand. With SPNI at the helm, fans can look forward to immersive and comprehensive coverage of these matches, enhancing their viewing experience manifold.
As cricket continues to reign supreme in the hearts of millions, SPNI’s acquisition of these rights reaffirms its dedication to delivering premium sporting content to audiences, further solidifying its position as a leader in the sports broadcasting domain.
