Men and women play the same sport called cricket but when it comes to sponsorships and endorsements there is a lot of difference with respect to the preferential treatment given to the former. In a welcome move for women’s cricket, especially the Pakistan women’s cricket, Pepsi has decided to become the principal partner of the team, and the multi-national brand has signed a one-year agreement with the PCB (Pakistan Cricket Board). The announcement was made at an event held at Gaddafi Stadium on Wednesday. PCB Director Commercial Babar Hamid, and Director Marketing Pepsi Co. Ayesha Janjua, were present during the event.
At present, the Pakistan women’s team is in South Africa for a three-match ODI and T20I series. The agreement comes into effect from this tour itself. During the series, the Pakistan team will sport multiple Pepsi Co., brands like Pepsi, Gatorade and Kurkure.
Director Commercial PCB, Babar Hamid said, “The PCB strongly believes in the growth and promotion of women’s cricket and this partnership with Pepsi is a major indication of our commitment in this regard. Pakistan women’s national cricket team has made rapid strides in recent years; the team is a force to be reckoned with at the international stage and continues to inspire young girls all across the country. Pepsi has been a long standing partner and supporter of cricket in the country and has very strong ties with the PCB. This partnership is a testament to our relationship which continues to grow, we are delighted that they have come on-board to support women’s cricket and we are confident that the partnership will be hugely beneficial to women cricket in the country.”
#ICYMI: Pepsi has become the principal partner of the Pakistan women’s national cricket team.
— Female Cricket (@imfemalecricket) January 21, 2021
Director Marketing Pepsi Co., Ayesha Janjua said, “There has been significant progress in women’s cricket in Pakistan. Our women cricketers continue to make their mark in the international arena and we want to play our part in furthering their talent. It is an exciting opportunity for us to partner with the Pakistan women’s national cricket team and we look forward to our collaboration with PCB on this mission. We are working towards a promising future as we extend our decade long association with Cricket to propagate and promote women’s cricket in Pakistan.”
Source: Business Recorder
I am a former cricketer having represented Mumbai University at All India University level. I was a part of MCA probables for the U-19 and U-23 age group. I have been an avid cricket writer for the last five years. Currently I am pursuing my Ph.D from IIT Bombay.