One of the most important aspects of cricket nowadays is its coverage. The game is now not only about the pitch and what happens on the ground. The commercial side of things has been an active component of assessing any game.
Women’s cricket is rising up to find its place in the vast cricketing sea. One of the most obvious and vital factors in the rise would be the reach of the game to the masses. Talking of the rise of women’s cricket, we may take our attention towards the Windies tour of England. The five T20 International matches are supposed to be breathtaking as is the case with the shortest format nowadays.
The momentum changes in a matter of a few balls. Sky Sports is the broadcaster for the series. The clash marks the comeback of women’s cricket on the international stage in front of a greater viewership. Austrian and German sides have, interestingly, registered their name as the first teams to initiate International cricket for women. The most warming update for fans, as per the reports, comes ahead from Sky Sports who are planning to broadcast the match on their Youtube channel as well.
It has to be noted that traditional satellite channels have limitations as they are telecasted in specific regions throughout the globe but Youtube, on the other hand, is accessible for all. The live telecast of matches on Youtube means that people from all corners of the globe can enjoy the game at the cost of a click.
Director of Cricket Bryan Henderson said that “After a full men’s program, we are delighted finally to be able to show Women’s cricket this summer with what should be a great series against West Indies. Sky’s commitment to women’s cricket increases every year and we are proud of the part we play in showcasing these great cricketers and inspiring young girls and boys to be active and play this great sport”.
The schedule for the series is as follows
September 21- 1st Vitality IT20,
September 23 – 2nd Vitality IT20,
September 26 – 3rd Vitality IT20,
September 28 – 4th Vitality IT20,
September 30 – 5th Vitality IT20,