Certa, a new brand under DCC plc, has announced a two-year partnership with Cricket Ireland to become the official sponsor of the Ireland Women’s Cricket team. This partnership comes at an exciting time for women’s cricket in Ireland, with Cricket Ireland being the second sport in Ireland to offer full-time professional playing contracts for women. The Ireland Women’s team has also climbed up to the 10th rank in world rankings.
Certa aims to become Ireland’s most progressive energy company, and this partnership will empower the Ireland Women’s team to continue pushing new boundaries and perform competitively against the top nations in women’s cricket. Furthermore, it will help the sport thrive from grassroots to elite level and inspire young players to follow their dream of becoming professional cricket players in Ireland.
Certa, Ireland’s largest fuel supplier unveiled as the new title sponsor for Ireland Women’s cricket. 🥳👏#CricketTwitter pic.twitter.com/udONeb1X44
— Female Cricket (@imfemalecricket) April 26, 2023
With its network of 39 unmanned, pay@pump forecourts and 22 home heating depots, Certa is part of communities all over Ireland. The company will develop campaigns that harness this network to raise awareness of the Ireland Women’s cricket team, create a better understanding of the sport, and build the profile of its rising stars. The team captain Laura Delany and star player Gaby Lewis will take on roles as Certa Brand Ambassadors.
Twenty-three players have been offered professional women’s playing contracts for 2023, and the Ireland Women’s team is set to compete against T20 World Champions, Australia, in a three-match ODI series this July. The team secured a memorable win over Australia in a T20 World Cup warm-up game, and they are aiming to repeat the feat with home support. The series will be preceded by a six-match tour to the Caribbean for a series against the West Indies and followed by a three-match tour to the Netherlands.
Andrew Graham, Managing Director of Certa Ireland, expressed his excitement over getting behind such a progressive sport and trailblazing team. He believes that the women of the Ireland Women’s cricket team are the rising stars of Irish sport who share Certa’s values of pushing new boundaries and challenging the status quo. Graham added that their culture of high performance and pursuit of excellence is shared by everyone at Certa, and they look forward to working together to move the dial on how the Ireland Women’s cricket team performs and advances through the world rankings.
Warren Deutrom, Chief Executive of Cricket Ireland, said that this partnership with Certa as the new title sponsor of the Ireland Women’s Cricket team is a great step forward for women’s cricket in Ireland. Deutrom expressed his excitement to take this step with a renowned Irish brand and said that Certa and Cricket Ireland will be working together to grow the profile, brand, and engagement of women’s cricket, from grassroots to elite level. Deutrom added that the experience that this young squad is gaining is invaluable to their ongoing development and to the profile of cricket in Ireland.
Source: Craig Easdown / cricketireland Website
Sports have always been a huge part of my life, and having played cricket professionally for my state team, I gained a deeper understanding of what it takes to succeed in the world of sports. With an eye for detail and passion for sports, I’m hoping to make a lasting impact in the sports industry.
