India is arguably the most cricket-crazy nation and to take this fandom to an altogether different level, Rario, a cricket-based digital collectibles company, has come up with a unique product segment. It is called a non-fungible token, popularly known as NFT.
So, what is an NFT? An NFT is an exclusive and non-interchangeable unit of data, which includes reproducible digital files like images, videos, as well as audio stored in a digital ledger. These NFTs capture some of the most iconic moments of the cricketers on and off the field. An NFT is one of the most trending things in the market. Owners owning these NFTs can take pride in their ownership. A cricket-related NFT is not only a good investment avenue but also a source of prestige and pride for the owner since he/she can actually own the precious moments of their favorite cricketers. These NFTs are based on blockchain technology and provide fans a chance to claim ownership over their favorite cricketing moments in a tangible and verifiable way.
So far, Rario has signed star players like Faf du Plessis, Rishabh Pant, Rashid Khan, Shakib-al-Hasan, Ruturaj Gaikwad, Virender Sehwag, AB de Villiers, Zaheer Khan, Prithvi Shaw, and female cricketers like Smriti Mandhana, and Shafali Verma. With such an affluent mix of players under its umbrella, the Rario NFTs have the potential to sell like hot cakes in the market. In the future, the company will look to have more and more players on board.
Apart from partnering with players, Rario has spread its wings to global cricket leagues, such as the Caribbean Premier League and the Lanka Premier League. The most recent signing has been with the Howzat Legends League Cricket which has seen former players from India (Yuvraj Singh, Harbhajan Singh), Australia (Adam Gilchrist, Brett Lee, Mitchell Johnson), England (Kevin Pietersen), South Africa (Jacques Kallis), Pakistan (Shoaib Akhtar), Sri Lanka (Sanath Jayasuriya), to name a few, in action.
Rario is contemplating collaborating with cricketing bodies like the Board of Control for Cricket in India (BCCI), England and Wales Cricket Board (ECB), and Cricket Australia (CA) in order to preserve the history of the game that is loved across the world and also to bring it into the digital form
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