Cricket has found its lovers in various countries around the world, Japan is one of them. Japan Cricket Association (JCA) has recently announced joint sponsorship for Women’s cricket with Tech Mahindra Limited (TechM) and Mitsui Knowledge Industry Co. Ltd (MKI) in association for three years.
The Women’s National Team finished 5th in the East Asia Pacific (EAP) Qualifier and 3rd in the East Asia Cup this year. The team aims to win the tournaments within the next 3 years. The Japan men’s cricket team has recently qualified for the U-19 World Cup 2020 after winning the ICC U19 Cricket World Cup EAP Qualifier.
Naoki Alex Miyaji, CEO of the JCA, said, “TechM and MKI have developed a strong business alliance and I hope Cricket can contribute to developing that partnership even further”
He further added, “Women’s Cricket in Japan is entering into an exciting time. As well as this new sponsorship deal, the Women’s J-BASH was established earlier this year to provide better playing opportunities for our top players. We look forward to working with our new partners to develop a strong national team that will inspire the next generation of fans and players.”
The logos of TechM and MKI will be on the Women’s National Team and the Women’s National Squad clothing as joint sponsors. The three parties also plan to hold joint events to enhance the benefits of the partnership. This step will surely take the game forward-looking into the bigger picture of country’s sporting culture.