Smriti Mandhana invests in Gurgaon based D2C Startup

Smriti Mandhana the graceful cricketer is what we are all aware of, but there’s now more to add to the profile and it is an investors tag. Smriti Mandhana is India’s first female cricketer to invest in a startup, it is a Gurugram-based ayurvedic startup named Neem Ayu which is a D2C business that Smriti Mandhana will also be the brand ambassador of in near future.


Smriti Mandhana invests in Gurgaon based D2C Startup
Smriti Mandhana invests in Gurgaon-based D2C Startup. PC: Economic Times


The Gurgaon-based ayurvedic brand, Neem Ayu will see the 25-year-old cricketer help them to establish across potential customers with a ‘digital-first’ strategy. Smriti Mandhana felt a connection with the brand she expressed quoting, “I travel and compete around the world amidst grueling weather conditions in different time zones, hence when it comes to taking care of my hair, I often find a lack of credible solutions.”

Commenting on the fundraising, Smriti Mandhana said, “What made me immediately trust in Neem Ayu’s brand proposition was that its foundation lies in time-tested efficacy of Indian Ayurveda backed by intensive research. These products promise to show results effectively.”

Founded in 2021 by a bunch of experienced ones in Aditi Hingu, Dr. Neena Sharma and Vipul Sharma who’ve worked previously in the Fast Moving Consumer Goods (FMCG) industry which includes Hindustan Unilever, Kellogg’s, Cadbury, Emami,, GSK and Colgate Palmolive. Founder, Aditi Hingu said, “With Neem Ayu, Mandhana also begins another chapter by turning an investor. Having her belief in our brand and products will take us further in our mission to offer clinically tested and effective solutions to real issues like hair fall and dandruff, which impact a majority of our population today.”

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The D2C startup brand offers ayurvedic products such as anti-dandruff and hair fall products. It also is likely to launch a few skincare products in the next three to four months to expand its presence across the domestic market.

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