Twitter India celebrates #AUSvIND Pink Ball Test by launching special Emoji

A cricket match is going on, you open Twitter, but it isn’t trending in India. This is beyond giving a thought.

Such is the craze for cricket in India and with the cricketing season currently underway with India’s most celebrated festival, The Indian Premier League (IPL) for Men and the women’s rivalry with Australia, this excitement is at another level.

 

Meg Lanning and Ashleigh Gardner . PC: CricketAus/Twitter
Meg Lanning and Ashleigh Gardner . PC: CricketAus/Twitter

 

Joining the Indians in this excitement, Twitter recently launched a global campaign #CricketTwitter under which all the matches played during the upcoming cricket season would have a dedicated event page consisting of popular tweets from teams, players, and experts and will have premium videos from Twitter’s partners along with many more features.

As a part of this, in order to celebrate the HISTORIC Pink ball Test Match which started Today, Twitter rolled out a new Pink Ball Emoji which can be accessed by using #PinkBallTest and #AUSvsIND in multiple languages:#पिंकबॉलटेस्ट (Hindi), #ਪਿੰਕਬਾੱਲਟੈਸਟ (Punjabi), #પિંકબોલટેસ્ટ (Gujarati), #পিঙ্কবলটেস্ট (Bengali), #ଗୋଲାପୀବଲଟେଷ୍ଟ (Odia), #பிங்க்பால்டெஸ்ட் (Tamil), #పింక్ బాల్ టెస్ట్ (Telugu), #ಪಿಂಕ್ ಬಾಲ್ ಟೆಸ್ಟ್ (Kannada), #പിങ്ക്ബോൾടെസ്റ്റ് (Malayalam), #पिंकबॉलटेस्ट (Marathi) and #پنکبولٹیسٹ (Urdu). They have also started an event page dedicated specifically to the match.

It is indeed a historic moment as this one-off day and night test between Indian and Australian women is only the Second Pink Ball Test in the history of Women’s Cricket and the first one for Indian Women. Not only this, both these teams are playing a test match against each other after 15 years. The last time they played was back in 2006.

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In a report by CricTracker, Priya Nixon, who leads sports content partnerships for Twitter in India, said, “Cricket is a massive conversation on Twitter, and we recognize that fans look at it as a second-screen experience. To make fans’ experiences even grander especially around key cricket matches, and the #PinkBallTest is undoubtedly a major moment for Indian Women’s cricket, we have some exciting plans in the pipeline, including the #PinkBallTest emoji. We hope they enjoy using it.”

It is worth mentioning that in the first hour of the start of the match today, both the hashtags, #PinkBallTest and #AUSvsIND were on the list of top trends in India. This is a great sign for Women’s cricket in the country as we look forward to exciting four days of test cricket.

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