The recently concluded T20 Women’s World Cup in Australia had all the attention from the very start. The fans, the pundits and even the broadcasters, all were ready for something big that shall forever change the dimension of female cricket.
The players, the matches and even the venues, everything was unprecedented. The competitiveness and the spirit displayed by the players was of the highest degree. The response from the fans and the viewers from throughout the globe was overwhelming too. The recent reports suggest a new high in the viewership and reach has been reached by the tournament.
The collective reach, in a broader sense, has grown exponentially by 200%. It has reached to 74.9 million. The online broadcaster Hotstar reports that around 180% rise has been observed from their end. Moreover, the consumption per user has risen by approximately 80%. These numbers are in relation to the previous world cup held in 2018.
Further, in comparison with the 2018 world cup, Australian Women’s World cup of 2020 saw an incredible rise of 2.5 times. The bigger numbers have come from the official broadcaster Star Sports. The viewership count as per their evaluation has risen to 5.4 billion minutes. This highlights three times rise in consumption via televised channels. As tournament moved away from the league stages towards the knockout faceoffs, the heads increased, and the matches were everything that the fans were talking about. From the press release, we found that finals between India and Australia broke all past records of the female game.
It was enjoyed by a gathering of near 86 thousand fans in addition to the whopping 9.9 million impressions that originated online on the official platforms. The campaigns from Star Sports with the tag TakeOnTheWorld which featured the young Indian batting sensation Shafali Verma had a lot of impressions from the people as well. It gained a massive 1.3 million interactions. This is 5.2 times higher if compared to the 2018 world cup. These numbers speak of the reach that women cricketers have gained over the past years. They have won hearts of spectators around the world with their performances. Not only will the newer players will get inspired to bring their best but the brands and big names will also come with newer offerings.
A student who enjoys studying cricket more than anything else, keen to learn the insights of the women’s game.
