Women’s cricket is no longer waiting for its breakthrough moment; it is living it. Over the last few years, the sport has undergone a remarkable transformation. The Women’s Premier League has created new heroes for young fans, The Hundred has brought packed crowds and prime-time visibility to the women’s game, while the Women’s Big Bash League continues to showcase some of the best talent in the world. The momentum isn’t slowing down either. With England and Wales hosting the ICC Women’s T20 World Cup 2026 and cricket making its long-awaited return to the Olympic Games at Los Angeles 2028.
Yet beneath the excitement lies a reality that schools, clubs and academies know all too well. Getting girls to try cricket is no longer the biggest challenge, getting them to stay is. Research continues to show that girls leave sport at almost twice the rate of boys by the age of 14. Some lose confidence. Others begin to prioritise academics or other commitments. For many, adolescence brings new pressure: body image, anxiety, fear of failure or simply the feeling that they don’t belong anymore. By the time they walk away, they aren’t just leaving a sport, they’re often leaving behind friendships, confidence and a community that once made them feel at home.
That makes schools and clubs far more than places where cricket is taught. They are often the environments that determine whether a young player falls in love with the game or quietly drifts away from it. The challenge is that there are only so many hours in a week. A PE lesson lasts less than an hour. Club training might happen once or twice a week. Academy sessions are intensive but limited. Coaches do what they can in the time they have, but player development doesn’t pause when practice ends. Confidence, habits and skills are built in everything that happens between those sessions.
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This is where Striide comes in. Rather than trying to replace traditional coaching, Striide will help schools and academies extend it. One of the simplest ideas behind the platform is also one of its most effective. Think of it as classwork and homework. The classwork is what already happens on the field—face-to-face coaching, net sessions and PE lessons. The homework happens afterwards through short, guided sessions that players can complete at home. It allows them to revisit a bowling drill, practise footwork for a few minutes after school or learn about recovery before the next match. Instead of waiting until the following week to reinforce a lesson, learning becomes part of everyday life.
That shift feels particularly relevant for today’s generation. Most young athletes already turn to their phones to learn something new, whether it’s a dance routine, a recipe or a maths tutorial. It makes sense that cricket coaching should evolve in the same direction. The difference is that unlike scrolling endlessly through random videos online, Striide gives players a clear pathway to follow, with age-appropriate coaching and progression built into the experience.
For schools, cricket doesn’t have to end when the final bell rings. Rather than changing existing PE lessons or coaching programmes, Striide complements them through curated playlists and structured lesson plans that students can access at home. Learning continues during weekends and holidays, while teachers and coaches can track engagement to understand how consistently players are practising. It helps extend the impact of every coaching session without adding to a teacher’s workload. Clubs and academies face a different challenge, every player develops at a different pace. Some need extra technical work, while others are looking to improve confidence or tactical awareness. Striide allows coaches to assign personalised learning pathways that players can follow between sessions, leaving more time on the field for feedback and skill refinement. Rather than replacing coaches, it helps them make their coaching more individual and consistent.
What makes the platform stand out is its holistic approach to player development. Instead of focusing solely on batting and bowling, Striide is built around five pillars: Technique, Tactics, Strength, Mental Resilience and Nutrition. Players can improve their core cricket skills while also learning about game awareness, physical preparation, recovery and healthy eating habits. The platform reflects the reality of modern cricket, where success depends on much more than technique alone. Striide places mental resilience at the centre of its learning, with sessions covering mindfulness, focus, self-belief, managing pressure and developing positive habits. It also addresses topics that directly affect young female athletes, including hormone health, sleep, recovery, body-positive nutrition and creating supportive team environments. These lessons are designed not only to improve performance but also to help girls enjoy the game and feel they belong in it.
The platform also reflects the reality that parents and schools expect digital learning to be safe. With verified coaches, parental consent for younger users, no direct messaging and safeguarding built into its design, it has been created with school environments in mind rather than adapted for them later. The platform’s ambitions also extend beyond coaching. Through initiatives such as Grassroots to Greatness, Striide aims to help identify talented players and connect them with county, franchise and national pathways, while schools and clubs gain access to coach onboarding, webinars, customised lesson plans and international coaching expertise. It is an ecosystem designed not only to improve participation but to create long-term opportunities for young female cricketers.
Women’s cricket is entering one of the most exciting periods in its history, and the institutions that embrace this moment have the chance to shape the future of the game. Schools, clubs and academies are no longer just places where children learn to play cricket. They are where confidence is built, ambitions take shape and lifelong relationships with sport begin. Striide supports that mission by extending coaching beyond the field, making learning more accessible and giving girls the tools they need to continue developing both as cricketers and as individuals.
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