How Crypto Sponsorships Are Changing Sports

Crypto sponsors are investing billions in revenue in an attempt to influence the market towards digital asset awareness, redefining fan engagement through blockchain technology, fan tokens, high-profile venue branding, etc. The deals, which are largely dominated by Soccer and Formula 1, are projected to hit $5 billion this year, in 2026.

Sports entities are utilising blockchain for tickets and digital collectables to drive digital transformation. In terms of legitimacy and adoption, these partnerships help crypto companies build trust among mainstream audiences.

What is BYDFi?

BYDFi is a Singapore-based global cryptocurrency exchange known for its user-friendly interface, low fees, and no mandatory KYC for basic trading. It provides spot trading, perpetual contracts, and copy trading. The platform combines a centralised exchange (CEX) with MoonX, an on-chain trading engine. Launched in 2020, the platform prioritises delivering a world-class trading experience for users around the globe.

Over the past six years, BYDFi has expanded into a global crypto trading platform serving more than 1 million users across 190+ countries and regions, expanding across different parts of the globe. The platform supports 22 different languages, including some regional variants. BYDFi is also mobile-friendly for users in the form of an application supported by Android and iOS.

BYDFi also secured a multi-year partnership, becoming the Official Crypto Exchange Partner with Newcastle United in the Premier League, enhancing the brand’s international visibility.

Brand Values and Vision

In the high-stakes arena of digital finance, BYDFi stands tall like a world-class visionary: versatile, relentless, and action-oriented. The name itself says enough, “BUIDL Your Dream Finance,” where BUIDL flips the crypto script on “build,” urging believers to roll up their sleeves and craft the future they visualise.

At its core, BYDFi champions the “F” for Financial and the “i” for each individual, democratising access in a landscape exploding with on-chain trading, real-world assets (RWA), and the fusion of crypto and traditional markets. Their brand value embodies BUIDL-ing possibilities, innovation that anticipates the next bull run, and empowerment that equips every trader, from rookies to pros, with cutting-edge tools and a forward-looking vision that keeps them ahead of the curve. BYDFi is building a financial frontier where users can fund their dreams.

Global crypto trading platform BYDFi launched a month-long 6th anniversary celebration on April 1, 2026, showcasing six years of continuous evolution into an all-in-one crypto trading platform built on a CEX + DEX dual-engine model.

Brand Partnerships

Newcastle United (Premier League):

One of the most historic football clubs in England was founded in 1892. They are also fondly known as the Magpies around the world. An investment group of Public Investment Fund (PIF) and RB Sports and Media owns the club.

Security and Compliance: The Assets are Unbreachably Safe

In the world of crypto trading, BYDFi stands as a game-changer with proven reserves and secure asset protection. The platform’s Proof of Reserves (PoR) exceeds 1:1 ratios, backed by periodic public reports that verify transparency for all users. Complementing this, the 800 BTC Protection Fund, established in September 2025, acts as a backup to safeguard assets during market risks. BYDFi has multi-layered, offline-dominant security systems, with the majority of users’ digital assets secured in cold storage wallets, away from online threats. Transactions require multi-party approvals, ensuring no single entity can compromise the system. Client assets remain strictly segregated from company funds in dedicated cold storage. Cold wallet withdrawals are restricted through strict whitelisting to pre-approved addresses only, while enforced 2FA strengthens account security.

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Further strengthening security, in February 2025, they partnered with Ledger to launch a co-branded hardware wallet combining crypto security with trusted hardware expertise. On compliance, BYDFi holds robust U.S. MSB registrations, No. 31000215482431 and No. 31000324461143 (for BYDFi Fintech LTD, registered in Seychelles), and is a member of South Korea’s CODE VASP Alliance.

BYDFi ensures trades are protected, compliant, and positioned for strong performance.

Awards and Media Recognition

Besides entering the Top 10 Global Crypto Exchanges in the Forbes list in December 2023, earlier that year, they were also listed on CoinMarketCap and CoinGecko in January. They also received the Trusted Exchange Award along with the Best Centralised Exchange (CEX) Award in December 2025.

New Feature Highlights

BYDFi has introduced multiple innovations through 2025–26, launching features that enhance the trading experience. In January 2025, BYDFi Copy Trading was introduced, reducing entry barriers, automating strategies, and helping users adapt to market movements. February 2025 brought a strategic Ledger partnership and a co-branded hardware wallet for asset protection.

April 2025 saw the launch of BYDFi MoonX. August 2025 introduced the BYDFi Card, a Visa-linked card for global crypto spending, along with USDC-margined perpetual contracts and Perpetual Smart Copy Trading.

September 2025 strengthened safety with the 800 BTC Protection Fund, while October 2025 introduced a revamped rewards system with Newbie Benefits, Daily Benefits, and Hot Rewards.

In 2026, BYDFi launched TradFi Trading with 0-fee stocks such as AAPL, AMZN, TSLA, MSFT, AMD, and COIN, along with forex and commodities like Gold (XAUUSD), all settled in USDT. MoonX received upgrades including Pump, Copy Trade, Monitor, Portfolio, and Lucky Draw. P2P Trading, One-Click Buy, and fiat payment options were also added, along with a Bot Marketplace for automated trading strategies.

Why Users Choose BYDFi

Key Differentiating Factors:

No-KYC Trading
CEX+DEX Dual Engine
200x Leverage
TradFi Trading
Comprehensive Toolkit
Beginner-Friendly

BYDFi Features

Product Pillars

Spot Trading:

Spot Trading covers 1,000+ assets with smart category filters like TradFi AI, Meme, Alpha, Solana Eco, BSC, Layer2, DeFi, RWA, DePIN, PoW, and Web3, allowing users to identify opportunities quickly.

Derivatives:

Derivatives include 500+ perpetual contract pairs with 1x–200x leverage, offering flexible margin modes such as USDT-Margined (USDC-M) Futures and Coin-Margined (COIN-M) Futures.

TradFi Expansion:

TradFi integrates stocks, forex, and commodities into perpetual contracts, all settled in USDT with 0 trading fees. Major assets like AAPL, AMZN, TSLA, MSFT, AMD, COIN, and Gold (XAUUSD) are included alongside crypto.

Trading Bots:

Trading Bots include Spot Grid, Spot DCA, Futures Grid, and Spot Martingale, along with a Bot Marketplace to explore and copy community strategies.

Smart Copy Trading:

Smart Copy Trading allows users to follow top traders with one click, using dedicated sub-accounts, proportional auto-follow orders, and isolated positions for better risk management.

On-Chain Trading (MoonX):

MoonX enables Web3 on-chain trading across Solana, BNB Chain, and Base, with real-time token data, safety ratings, token launch features, monitoring tools, portfolio management, and reward-based features.

Invite and Earn:

The Invite and Earn program offers a 40% rebate, encouraging community growth.

Cryptocurrencies for Spot Trading

The BYDFi spot trading lineup includes over 1,000 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Dogecoin (DOGE), Cardano (ADA), and Shiba Inu (SHIB). A key differentiator is its focus on discovering high-potential emerging tokens not widely available on other exchanges.

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Provides 200x Leverage for Perpetual Contracts

BYDFi offers up to 200x leverage, providing higher potential returns compared to many competing exchanges. With over 500+ crypto trading pairs across USDT-M, USDC-M, and COIN-M, traders gain flexibility and efficiency. VIP members receive additional benefits and discounts.

TradFi Stocks, Forex and Commodities Trading

TradFi integration combines traditional financial assets with crypto trading, all settled in USDT with zero trading fees. Benefits include 24/7 access, leverage opportunities, no traditional brokerage barriers, and seamless integration into a unified trading interface.

Copy Trading

Copy Trading enables users to mirror professional traders with a minimum entry of $10, making it accessible to beginners and smaller investors. Users can choose between isolated margin for risk control or cross margin for efficiency. It also supports flexible deposits and multiple languages globally.

Demo Trading

Demo Trading is risk-free, preloaded with 50,000 USDT, allowing users to practice under real market conditions. It supports USDT-M and Coin-M perpetual contracts with features like leverage up to 200x, multiple order types, and advanced risk management tools.

Trading Bots

The automated trading bots are adaptive and efficient, offering multiple strategies including Spot DCA, Spot Grid, Futures Grid, and Spot Martingale. Users can customise parameters, automate trades, and explore community strategies via the Bot Marketplace.

On-Chain Trading MoonX

MoonX, BYDFi’s Web3 trading engine, focuses on memecoin markets across Solana, BNB Chain, and Base. It provides real-time insights, safety indicators, token launch tools, copy trading, monitoring features, portfolio tracking, and reward mechanisms.

BYDFi Card

The BYDFi Card is a Visa-branded crypto debit card enabling seamless spending of digital assets. It supports fiat and crypto top-ups, global payments, ATM withdrawals, and secure transactions with 2FA and fraud protection.

No KYC Trading

BYDFi allows users to trade without mandatory KYC verification, requiring only an email for registration. Optional KYC unlocks additional benefits such as higher withdrawal limits and access to more features.

VIP Program and Withdrawal Limits: Elite Perks for Power Traders

The 7-tier VIP system (VIP 0–6) rewards users based on trading volume and asset balance, offering reduced fees, higher withdrawal limits, faster processing, dedicated support, and exclusive benefits. Spot fees remain at 0.1% for both takers and makers across all levels.

Fiat Gateway

BYDFi supports over 100 fiat currencies through multiple gateways including One-Click Buy, bank transfers, card payments, and P2P trading. These are powered by third-party providers such as Banxa, Paybis, Legend Trading, Transak, Mercuryo, and Coinfy.

Welcome Reward

BYDFi offers a New User Welcome Package worth up to 8,100 USDT through sign-up rewards, deposits, and trading activities, structured across Newbie Benefits, Daily Benefits, and Hot Rewards.

Supported Languages

The platform supports 22 languages including English, Vietnamese, Russian, Bahasa Indonesia, Japanese, Portuguese, Turkish, Spanish, French, Thai, Tagalog, Traditional Chinese, Arabic, Persian, German, Danish, Italian, and Polish, ensuring accessibility for global users.