JioStar has officially unveiled its much-awaited campaign film, “Jersey Wahi Toh Jazba Wahi,” as anticipation builds for the landmark ICC Women’s ODI World Cup 2025, which returns to Indian soil after twelve years and runs from 30th September to 2nd November, with matches involving Pakistan hosted in Sri Lanka.
Set to be broadcast live and exclusively on the Star Sports Network and JioHotstar, the 13th edition signifies a pivotal moment in women’s cricket, blending the sporting aspirations of Team India with the vibrant spirit of its fans.
Conceptualised by BubbleWrap Films, the campaign’s evocative promo highlights how the Indian jersey transcends gender and player, becoming a symbol that joins a billion hearts.
The film tells the story of a protagonist who, hesitant about showing off a Smriti Mandhana jersey, finds unexpected solidarity among everyday Indians, colleagues, commuters, and even lift operators, proudly donning jerseys representing women’s cricket stars.
This journey culminates in a powerful moment of pride as the protagonist embraces the jersey, reflecting a nationwide shift towards valuing women’s cricket equally.
India hosts the ICC Women’s World Cup for the first time since 2013, sharing staging duties with Sri Lanka for Pakistan’s fixtures. The event is more than just a cricket contest; it offers Team India the advantage of home crowds and a platform to chase a trophy that has eluded them so far.
According to Siddharth Sharma, Head, Viewership and Monetisation Initiative at JioStar Sports, this campaign is about channelling national pride, supporting the players, and uniting the nation, invoking the transformative power of the iconic Indian jersey.
The opening match, featuring India led by Harmanpreet Kaur versus Sri Lanka led by Chamari Athapaththu at Guwahati’s Barsapara Cricket Stadium, sets the tone for a tournament steeped in history, emotion, and the ambition to inspire a new generation.
The campaign film’s tagline, “Jersey Wahi Toh Jazba Wahi”, perfectly encapsulates the sentiment: whether the jersey bears the name Virat or Smriti, every win is India’s win. This World Cup is not just about sporting excellence, but about rewriting the script and ensuring equal pride for every Indian athlete donning the national jersey.
Fans across India can catch the action live on Star Sports Network and JioHotstar, with exclusive coverage designed to bring every boundary, wicket, and moment of pride right into homes nationwide.
JioStar’s campaign stands as a stirring tribute to the unity and pride that cricket inspires, inviting fans to celebrate every jersey, every player, and every moment of India’s women’s World Cup journey.
Loves all things female cricket