India’s historic Women’s World Cup victory has not only lifted the nation’s spirits but also boosted the financial fortunes of its star players. The country’s women cricketers are now witnessing a massive surge in brand value, with endorsement deals flooding in from major industries, from automobiles and banking to lifestyle, beauty, and FMCG.
According to sports management agencies, top performers like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues are likely to see their brand value rise by 50 per cent or more, with individual endorsement deals now crossing the INR 1 crore mark.
Karan Yadav, Chief Commercial Officer at JSW Sports, who manages Shafali and Jemimah, said the growth in their endorsement worth has been remarkable.
“We’re seeing a steep jump, two to three times for the top players. Jemimah has gone from around INR 60 lakh to INR 1.5 crore, and Shafali from INR 40 lakh to INR 1 crore,” Yadav said.
He explained that this rise isn’t just because of the trophy, but because of how these players have connected with fans online.
“Their visibility and cultural reach have exploded. Jemimah’s social following has doubled to 3.3 million, while Shafali’s has grown by nearly 50%. Brands now see them as year-round storytellers, not just cricketers appearing during the season,” he said.
Tuhin Mishra, Managing Director and Co-Founder of Baseline Ventures, which represents Mandhana, Richa Ghosh, and Radha Yadav, said India’s World Cup triumph has made brands take women’s cricket more seriously.
“We’re expecting anywhere between 25-55 per cent growth for the top players. For those who had standout moments in the World Cup, that number could be even higher,” Mishra said.
He added that the focus is now shifting from short-term campaigns to longer, meaningful partnerships.
“We’re hopeful this win helps women’s cricket find a permanent place in the commercial market. Brands are now looking at long-term associations rather than one-off deals,” he explained.
He cited Smriti Mandhana as a great example of this shift, as she has already endorsed brands like Hyundai, Gulf Oil, SBI Bank, and PNB MetLife, alongside her long-term associations with Nike, Herbalife, Maggi, and Volini.
“Smriti’s image of confidence and ambition resonates widely, from metros to smaller towns. Her personality connects with both young fans and families, and that makes her an ideal brand ambassador,” Mishra added.
Yadav said the success of India’s women cricketers has made them more appealing to a diverse range of brands. He noted that while fitness and sportswear brands were once the main sponsors, now new sectors like banking, fintech, autos, travel, beauty, and consumer tech are showing interest.
“It’s not just about their performance anymore. They represent confidence, equality, and modern Indian womanhood, and that’s what makes them stand out,” he said.
With a World Cup trophy in hand and brands lining up for partnerships, this truly marks the beginning of a golden chapter for Indian women’s cricket, one where success and opportunity go hand in hand.
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