Cricket is an exciting sport that has been played for centuries, and it continues to be one of the most popular worldwide. The sport attracts major sponsors, who help fund the teams and bring in the best talent available. Although football is rife with bookmaker sponsorship, cricket has its fair share of betting providers who advertise its services.
Betting on cricket has become a popular trend. Through a variety of the sportsbooks available, you can get a bonus on your first deposit in the same way you could when using one of the many available casinos and can enjoy gambling without any cost.
Cricket is a sport that is followed by millions of fans in countries around the world. The top teams also play in international tournaments, such as the World Cup or ICC Champions Trophy.
But do you know that global cricket sponsorship is worth US$405 million annually? The research has examined 788 deals from all significant cricket-playing nations and found that India accounted for $165 million of the total, international events $68 million, England $66 million, and Australia $57 million.
Here is a list of some of the biggest sponsors in Cricket:
Dafabet
While the sport of football is heavily sponsored by a number of sportsbooks, cricket appears to have been rather limited in this regard. Nonetheless, there has been some instances in which sportsbooks are involved.
Dafabet is one notable betting company that has an interest, as they continue to sponsor the Eastern Cape Wanderers T20 team that are from South Africa. As a result, they have been known as the Dafabet Cape Wanderers at times.
Other gambling operators such as Bet365 and Unibet have each been involved in cricket sponsorship in a variety of different ways.
Ford
The Ford Motor Company will celebrate its twelfth year as the sponsor of the New Zealand cricket team this year. The company’s logo can be seen on players’ sleeves at all home and away games; it also sponsors the New Zealand women’s national team and the country’s under-19 teams. In 2014, Ford extended its partnership to include those teams as well. This is an important sponsorship for the team, and there is even a Ford Trophy competition in New Zealand cricket.
MPL Sports
One of the giants in the sports apparel industry, Nike had sponsored the Indian cricket team for almost two decades. However, it has since changed to MPL Sports.
In India, the Board of Control for Cricket had signed a three-year deal with the Indian cricket team worth Rs 120 crores or $16 million. Notably, the BCCI will also receive a 10% share of the revenue from every jersey sold.
Sandals Resorts
Sandals Resorts International, a leading hotel and resort chain in the Caribbean, signed on as the sponsor of the West Indies cricket team.
The sponsorship extended to all West Indie teams, both men and women, from teenagers to the senior teams. The hotel chain’s logo is prominently displayed on the players’ uniforms, and all broadcasts mention the sponsor by name.
Pepsi
The Pepsi beverage company has been a lucrative and faithful partner of the Pakistan cricket team. The company’s logo has appeared on the shirts of Pakistani players’ uniforms in all their international matches over the last two decades. Pepsi will sponsor Pakistan’s men’s and women’s cricket teams through July 2022 under the current contract.
Conclusion
Sports is going through a crucial time as many of the game’s star players have retired, and the calendar is packed with competitions that don’t capture fans’ imaginations. Cricket must overcome several challenges in the coming years. As global sports sponsorship spending increases, cricket must continue to attract new sponsors to ensure its financial security.
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